As each state, and the businesses within it, slowly emerge from COVID-19, it will be even more important that landing pages are utilized for the best possible success. Hitting these three goals are key The first is to en
Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make on
The ongoing battle among brands today is the one raging over customer loyalty. The environment of digital marketing is shifting, and this causes competition in various forms. As more brands become aware of the importanc
“What’s in a name?”, Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet . However, when it comes to public relations professionals who fulfill many respo
In today’s fast-paced world of social media, is there still a need for flyers? It all depends on who your demographic is, how you utilize the flyers, and what kind of flyers you use: printed or digital. Used wisely, fly
Social Media Public Relations Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations,
Strong and effective teams are usually the driving force behind a successful company. It has been shown time and again that when team member support each other and work cooperatively, they perform better than groups whe
As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication , the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting
Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message Some call this a “ke
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of
John Schnatter is firing back at the company he founded, which has taken steps to distance their brand from the guy who, not that long ago, was the, face of the operation. “Papa John” was on everything, from the brandin
The desk is the central point of any workspace, and important part of productivity for most professionals. Whether it's a small desk in a cubicle at a standard office, or a large desk within a private home office space