What's the story with Willis and Stallone? Here’s one that will set you back a moment. Apparently Sly Stallone has cast Expendables 3…and Bruce Willis didn’t make the cut. So…is Bruce expendable because he’s not Expenda
As a parent living in New York City we spent a lot of time investigating and applying to private schools for our children. Indeed, the process is as painful as one may imagine. From the parent and the child interviews,
The Grolsch Pop Art campaign from Chapter 9 of For Immediate Release — celebrity bottles, charity coverage, and the chain of commercial outcomes that followed including Anheuser-Busch.
Part and parcel for any business is conflict – and sometimes public disputes are necessary and other times they aren’t. In this excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Ga
Ten PR tips from For Immediate Release, re-pressure-tested against the AI Communications era. Pitch the reporter, not the publication. Lead with the news. Quantify everything. Most still hold. Some have hardened.
From For Immediate Release Chapter 1 — the U.S. military as a brand, and the Leif Garrett aphorism on never believing your own publicity. Two ideas, one structural lesson, with the 2026 AI engine layer added.
Nonprofits used to win on story. Now they win on whether the answer engine knows their story exists. A donor who would have read a magazine profile in 2014 now asks ChatGPT which organizations work on the issue they car
Part 2 of the BornFree BPA case study from For Immediate Release. How BornFree defined the category, won the conversation, and filled the shelves when competitors cleared.
Excerpt from For Immediate Release — the BornFree BPA case study (Part 1). How a baby-bottle company took on the chemical industry, framed the debate, and won.
Book excerpt from For Immediate Release Chapter 2 — the Philip Stein Worth Index case study, and what it means for brands in the AI Communications era.
Reviews, accolades, and press coverage of Ronn Torossian's For Immediate Release. Shanghai Daily Top Five. O'Dwyer's. Daymond John. Carlucci. Brunson.
“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor I‘d imagine that owning a nightclub is no easy task – Dealing wi