Originally published January 2012. Updated June 2026. Insurance PR is the discipline of managing carrier reputation, claims-handling communications, and crisis response in a category where reputational damage is now a c
Guest post to Ronn Torossian blog on Ronntorossian.com Mama, don't take my Kodachrome, by Juda Engelmayer, SVP, 5WPR “When I think back on all the crap I learned in high school It's a wonder I can think at all, and thoug
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR. Hit the Books and Get Rid of
On January 1, 2012, we begin the 10th full year of 5WPR , which today is a Top 25 US PR Agency. This is simply amazing to me. The day I opened 5WPR, my office was located on the roof of a building. I literally had to wa
Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work. Even though I like to have the same songs playing, I do like to have my music qu
CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch: \"For Immediate Release\" October 1, 2011 New York, NY - Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the 25 larges
Ronn Torossian's required PR reading list — ten essential public relations books, led by his own best-seller For Immediate Release.
Ronn Torossian's PR book — two best-selling editions. Now a 10-part series. Written before ChatGPT. Re-read in the AI Communications era.
In this month’s INC Magazine an interesting story on a risk an entrepreneur took which should remind more small businesses of an importance principle - Unlike President Obama or the eventual Republican nominee, you don’t
PR is no longer a department. It's the operating system every public-facing organization runs on. Every brand, executive, politician, athlete, and nonprofit is in a communications war — competing for citation share insid
I read this post from a venture capitalist and found it to be true as an entrepreneur today at the age of 36, owning 1 of the 13 largest independent Public Relations firms in the US, and pondering what’s next: I don’t th
I read an interesting article in Friday’s NY Times about Anthony Scaramucci and his recent exchange with President Obama. I spent an hour or so with Mr. Scaramucci about a month ago at 5WPR and I was impressed with his b