Public Relations

327 Articles
Shelter residents receive bottled juice and water, demonstrating community support for the vulnerable

The PR price of doing what needs to be done

When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and b

A boxing match between T-Mobile and Sprint, illustrating their fierce price war

Fighting the Price War can be Costly

When you can’t compete on quality or product, you find yourself in a difficult position. Sure, there’s always service and price, but, when you have at least one major competitor in exactly the same boat, someone is boun

Pizza Hut building sign at night, symbolizing a potential change in brand direction

Pizza Hut PR — A Brand Identity Case Study

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic

A lightbulb graphic, lit up, symbolizing bright ideas for innovation in public relations

The PR Power of Innovation

No matter what industry you are looking to dominate, sooner or later innovation will play a major role in your success – or lack thereof. According to Ronn Torossian, e ven in an environment or business paradigm that se

A detective holds an iPhone and notepad, investigating if smartphone tech lowers crime

Did the iPhone REALLY lower NYC’s crime rate?

A very compelling piece of information began to circulate the other day. According to a report in Businessweek, some are crediting an iPhone update for helping to lower crime rates in New York City. As incredible as thi

A person in a suit stands confidently, applying PR principles to their job hunt

How PR Principles Can Make You a Better Job Hunter

You wanted that job. You felt you were the best candidate for that Public Relations Job. You had all the qualifications, and you were willing to work for what they were offering. Enthusiastically willing, when it came d

A stylized American flag with military dog tags, symbolizing respectful Memorial Day branding efforts

Branding PR, Improve Brand Recognition on Memorial Day

Memorial Day is a holiday dedicated to the remembrance of the sacrifice that members of the armed forces make for the well-being of their country. While the purpose of a business is to make money for their owners, remem

Pope Francis on a large video screen, as tweets modernize the Catholic Church's image

Pope Tweets are Magic PR for the Catholic Church

In the past decade or two, the Roman Catholic Church has come under considerable fire, says Ronn Torossian CEO of 5W Public Relations . From abuse scandals, to land deals, to questions about the background of Pope Bened

Bubba Watson and family enjoy a celebratory meal at Waffle House after his Masters win

Waffle House Celebration takes a Bite out of Bubba Watson

Even in the world of professional golf, with a name like “Bubba,” people should expect you to make the occasional “down home” decision. So, it came as little surprise to many, when golf superstar Bubba Watson celebrated