Public Relations

327 Articles
A doctor consults a patient, illustrating effective medical PR and communication

Medical Industry Public Relations

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn

People exchanging cryptocurrency tokens on a smartphone, representing digital currency marketing

Marketing & Public Relations For Cyber Currency Companies

Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but

Close-up of a magnifying glass over a newspaper, symbolizing thorough qualitative analysis

Qualitative Analysis is Key to Creating Winning PR

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You nee

Person with hands over face, reacting to a public relations crisis

Our Take on the Latest PR Crises

Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands. Here’s a quick debriefing on the latest b

Vintage vinyl records spinning on a turntable, showcasing the music industry's resurgence

Vinyl Comeback Making Record Stores Pay Again

They say if you wait long enough, everything old will become new again. That certainly seems to be the case with vinyl records. From ubiquitous music providers to coasters to conversation pieces and decorative items, rec

Survivor contestants enduring challenges and tribal council on a beautiful island

Survivor Continues to Live Up to Its Name

While it wasn’t the first reality show to land on television, it has been one of the most popular, and it certainly has staying power. Survivor, the CBS juggernaut in which a group of contentious castaways is stuck in th

A group of frustrated Montana landowners engaged in a lively discussion

Montana Officials Anger Local Landowners

Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards

Can’t beat ‘em join ‘em

Can’t beat ‘em, join ‘em

Fewer people trust the media these days, and those that do, tend to trust them – especially the TV and internet news – a lot less than they did. Now, we could take the time to argue for or against those positions, or we

Wahlberg’s film angers bomber’s widow

Wahlberg’s film angers bomber’s widow

When it comes to those affected by the Boston Marathon bombing, after people commiserate with victims and their families, there’s probably not a whole lot of sympathy left for the widow of bomber Tamerlan Tsarnaev, but a