Public Relations

327 Articles
Diverse group of professionals collaborating, representing different backgrounds and skills in a workplace

Five Tips on Managing a Diverse Workforce

Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table. Diversity

Young professional extending a handshake, symbolizing consumer PR first impressions in business

The Consumer PR of First Impressions

This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into

A gavel, legal books, and a pen signify the process of changing a law

How to Change a Law

Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service wor

Laptop with diverse social media icons, illustrating PR's digital evolution

The Future of PR in a Digital World

As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication , the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting

Man in theater seat with popcorn and drink, looking stressed at his phone

MoviePass Trying to Stifle Negative Headlines

It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity careening into hi

Team collaborating, discussing marketing strategy, achieving PR goals together

4 Vital Steps to PR Success

Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message Some call this a “ke