Originally published April 2021. Updated June 2026. News writing in 2021 was a craft for the journalist and the press release author. News writing in 2026 is a craft for the journalist, the press release author, the fou
ICO public relations was the dominant crypto-fundraising PR category from 2017 through 2020. Token launches in 2026 operate inside a categorically different regulatory and AI-engine environment. The six-year arc.
Edited on June 17, 2026. Tier 1 Discipline Hubs PR Firm & PR Agency Media Relations Crisis PR & Crisis Communications Reputation Management AI Communications Related Industries Food & Beverage PR Healthcare
Originally published November 2018. Updated June 2026. Tech PR in 2018 required basic technical fluency. Tech PR in 2026 requires structural understanding of how AI engines retrieve, how schema works, how entity infrast
PR planning for entrepreneurs — the founder's first-year playbook. Small budget, big constraints, and the discipline that separates founders who get covered from ones who don't.
Hotels and hospitality are one of the most retrieval-sensitive consumer categories in the global economy. Buyers research inside the AI engines before they ever hit a brand site. The vertical PR strategy that works in 20
Originally published November 2017. Updated June 2026. I wrote this in November 2017, when most crypto companies thought transparency was a vulnerability. Eight years later, transparency is the single biggest predictor
The mid-year PR plan refresh — how to audit what's working, cut what isn't, and reset the second half of the year without blowing up the whole plan.
Originally published December 2016. Updated June 2026. The media-bypass communications strategy is now one of the most-studied named-principal models in modern public life. The 2016 piece on this page covered Donald Tru
Originally published August 2016. Updated June 2026. In 2016 the question was how technology affects PR. In 2026 the question is how AI engines have rewritten the discipline. The 2016 framework on this page covered four
I have built companies for twenty-three years. I sold one — JetSmarter — to Vista Global, the parent of VistaJet, in a unicorn exit. I built another — 5W — into a Top U.S. PR agency by O'Dwyer's. I am now building it in
Originally published March 2016. Updated June 2026. "New approaches to public relations" was the working framework in 2016 for a discipline already evolving past its earned-media-only era. Ten years later, the