Brand

155 Articles
A child's hand reaching out to grasp an adult's, symbolizing the growth of intelligence

The Growth of Intelligence and How It Is Vital

[caption id=\"attachment_30609\" align=\"aligncenter\" width=\"1350\"]growth intelligence[/caption] Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So

Happy young woman browsing clothing racks in a vibrant vintage store

Secondhand and Second Party Are More Popular Than Ever

[caption id=\"attachment_30603\" align=\"aligncenter\" width=\"1379\"]second hand[/caption] Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before

Diverse group of professionals collaborating on laptops in a modern office environment

Empowering Social Employees

[caption id=\"attachment_30596\" align=\"aligncenter\" width=\"1351\"]social employees[/caption] Next to glowing customer comments , employees rave about the brand or their company’s service rank up there for credibility

A phone displaying chat bubbles, illustrating brand interaction and engagement

Brand Engagement Through Chat Marketing

When American humorist and the author referenced the internet and wrote, ”…..transforming society and shaping the future through chat,” he was way ahead of most CTOs. Besides being widely used for chat rooms, chat today

Woman looking at laptop with digital marketing data and analytics

Digital Advertising Tips

[caption id=\"attachment_30584\" align=\"aligncenter\" width=\"1350\"]digital advertising[/caption] A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, convertin

Seamless customer journey across channels, omnichannel retail strategy for long-term business growth

Omnichannel: Here for the Long Haul

[caption id=\"attachment_30582\" align=\"aligncenter\" width=\"1350\"]omni channel marketing[/caption] Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce

Hands adjusting video marketing tactics on a digital screen, showcasing business growth strategies

Improved Video Marketing Tactics

[caption id=\"attachment_30542\" align=\"aligncenter\" width=\"1462\"]video marketing strategy[/caption] One of the leading forms of marketing in recent years has become video marketing, and businesses making video conte

Laptop screen displaying a compelling, conversion-focused landing page design with clear call to action

Perfect Landing Pages

When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of bo

Image of friends playing board games, promoting social interaction and strategic thinking

The Competitive Advantage

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd.

Protesters carry signs for racial justice, sparking country music group name changes

Country Groups Rebrand in Wake of BLM Protests

Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies ar

Hand holding a smartphone displaying customer testimonials, highlighting business growth

Using Testimonials and Reviews to Boost Marketing Efforts

Before making an online purchase, most people tend to look at the reviews first. As they can’t touch the product that they’re looking to buy and are not entirely familiar with the business, they are taking a risk by maki