Brand
155 Articles
Developing an Effective Digital PR Campaign
Marketing Virtual Events
Promotional Campaigns and Social Media Virality
User-generated content
Luxury Brand Marketing in the AI Communications Era: The Ferragamo Lesson
Luxury brand marketing has moved inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The Ferragamo case shows how the architecture wins.
Neologisms in Marketing — Naming in the Answer-Engine Era
Originally published August 2021. Updated June 16, 2026. A neologism is a new word — and in the AI era, naming is the first move in a brand's retrieval strategy. Three categories of marketing neologism, four tests for co
Utilizing AI Marketing Strategies
Adapting to Virtual Selling
Event Awareness and Outreach
Public Relations in Product Development
