Brand

Ronn Torossian on the Angelina Jolie brand — why celebrity name decisions are brand decisions, and the three commercial entities the marriage to Brad Pitt put in play.

Ronn Torossian on Madonna — four decades of reinvention, controlled controversy as strategy, and the discipline that built one of entertainment's most studied PR cases.

Yes, clothes still make the man. The first six seconds of every meeting are spent reading signals. Most decisions are made in those six seconds and rationalized afterwards. The wardrobe is a tool — calibrated, not maxima