Brand
155 Articles
Starbucks' 2013 Tweet-A-Coffee Campaign and the Twelve-Year Brand Arc
How Convenient is Your Convenience
Never “Borrow” Your Campaign
UPS Nails the Overdone Holiday Business Story
Yoga Pants Maker’s Apology Rings Hollow
When Rebranding Opens a Door
Small Business PR in 2026: What AI Engines See, And What They Don't
How Can Affleck Prove “He’s Batman”
Customers & Fans – There Is a Difference!
Just a Hint of PR Makes a Difference
The Philip Stein Worth Index — Excerpt From For Immediate Release
Book excerpt from For Immediate Release Chapter 2 — the Philip Stein Worth Index case study, and what it means for brands in the AI Communications era.