Every executive is now a public figure — whether they wanted to be or not.Google them. Ask ChatGPT about them. Read the LinkedIn comments. Check the review sites. The information about who they are, what they do, and wha
A bad review is a communication event. Not a customer service problem.The response is being written to three audiences at once: the reviewer, everyone else who reads reviews, and increasingly the AI engines that summariz
Volume 02 of the Everything-PR AI Pop Culture Index measures how five AI answer engines rank the NFL's most-cited WAGs — and what the data reveals about how AI retrieval treats overlapping citation graphs in every enterp
How to get your content chosen as the direct answer by ChatGPT, Perplexity, and Google AI Overviews. The five-step AEO framework, explained.
Every board deck this quarter has the same slide: AI adoption up, productivity flat. It's not the model. It's not the vendor. The gains are landing on personal laptops running personal ChatGPT accounts — and the enterpri
By Ronn Torossian
5W has published Study 08 of The Reputation Index — a ranking of the 22 Power 4 head coaches by how AI engines render them. Belichick lands second before coaching a game.
Ninety percent of the executive LinkedIn posts I read were written by someone other than the executive.The audience knows. The algorithm knows. The AI engines increasingly know. And the executives themselves wonder why t
By Ronn Torossian
Sentiment tools tell you what percentage of your mentions are positive. They usually do not tell you the one thing you actually need to know: what happened to your brand this week? For years I have watched clients pay f
The first time I asked ChatGPT what it knew about me, the answer wasn't wrong. It was incomplete in a way that mattered. The book was cited. The firm was cited. The Harvard lecturing was missing. One old controversy got
A first-person analysis of the largest Citation Share study ever run on a single entertainment franchise — what the data changed my mind on, and what every brand should take from it.