Perspectives

1612 Articles

Historic and modern beer ads side-by-side, showcasing evolving portrayals of women in marketing

This Bud’s for Her: Beer Giant Celebrates Women with Updated Ads

March 23, 2019

UK and EU flags on a debate stage, symbolizing Brexit's impactful political messaging

As Brexit Approaches, Messaging Becomes More Impactful

March 20, 2019

Micro-Influencer Marketing — A 7-Year Case Study in Niche Authority Beating Mega-Reach

March 19, 2019

GE Hoping to Reset After Rough Road

March 18, 2019

Brian Gefter: Entrepreneur of the Month

March 17, 2019

Leader empowering a team, showing positive reinforcement and collaboration skills

Motivating Others with Great Leadership Skills

March 16, 2019

Stylish business professionals discuss a new, more casual dress code at Goldman Sachs

Goldman Sachs Earns Media with New Dress Code

March 11, 2019

Open books stacked, representing diverse knowledge and alternative learning sources

Three alternatives to top-tier publications

March 11, 2019

Person scaling a steep mountain, representing the challenge of image polish for clients

Fighting an Uphill Battle: Taking On Clients Who Need an Image Polish

March 4, 2019

A megaphone with "PR" on its speaker broadcasts powerful messages to the world

Proven PR Strategies Worth Implementing

February 19, 2019

A professional public relations team strategizing how to promote a sports betting company

Gambling Public Relations: How PR Can Help Sports Betting Companies Find Acceptance

February 18, 2019

A person works on a laptop, surrounded by marketing icons, saving time on outreach

Four ways to save time on marketing efforts

February 18, 2019