It’s still so early in this year’s college term, the incoming freshman still don’t know their way around campus, but the communications teams at some of the most prominent colleges in the country have been hard at work
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It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity careening into hi
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Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message Some call this a “ke
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We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of
Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. And it left many
Back in 2015, a new hashtag jumped onto the Twitter scene, pushing people to question everything they thought they knew about love and romance. The #SummerOfBreakups hashtag was the beacon for every celebrity breakup th
You can't control your circumstances. You can control the response. That was the through-line of PR in 2018 — and the brands that responded well built reputation capital they're still drawing on. Which brand handled a c
Uber satellite under the rt.com Uber pillar. Original analysis written August 2018, in the days following the NYC Council's vote. Re-read in 2026 with the eight-year arc — Local Law 147 set the template every U.S. c
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad dec