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Perspectives

1510 Articles
Millennial couple in their 20s shopping online, highlighting their purchasing power

Marketing and Millennials

May 22, 2019
A smiling woman on a laptop, showing how testimonials boost business growth

How to Wrangle Customer Testimonials

May 17, 2019
A woman revitalizing plants, symbolizing fresh ideas for marketing strategies

Has Your Marketing Gone Stale? Here are Some Ways to Spice Things Up

May 16, 2019
Team brainstorming, diverse people collaborating on creative ideas, colorful sticky notes

Encouraging Creativity Among Marketing Employees

May 16, 2019
A person reads a tablet, highlighting the importance of blog content beyond just recipes

What’s the Best Way to Utilize a Blog?

May 14, 2019
Executives brainstorming strategies to connect with everyday target consumers

Bridging the Gap in 2026: Senior Executives Now Reach Consumers Through AI Engines First

May 13, 2019
Fresh product launch: hand holding smartphone, shopping bags nearby, digital economy focus

Marketing Ideas: ‘New’ Product Marketing?

May 9, 2019
Jailed executives: A ship's helm and a fake gold bar symbolize their treasure hoax

Faux Treasure-seekers jailed

May 9, 2019
A woman in a blazer and glasses smiles, discussing PR strategies with colleagues

A Guide to Breaking into the PR Industry

May 6, 2019
Emily Weiss, founder of Glossier, discussing her beauty brand and the importance of branding

Why the Quality of Branding Matters

May 6, 2019
Woman strategically placing chess pieces on a board, adapting to market trends

Capitalize Marketing Strategy for Trends without Losing the Long Game

April 29, 2019
Luxury goods displayed as exclusive items to entice discerning high-end consumers

Selling Exclusivity: Marketing to Finicky Consumers

April 29, 2019
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