Perspectives

1753 Articles

Drivers compete on an empty track, highlighting promotional challenges for live auto racing

Promotions Heading into Race Day

August 24, 2020

Person in suit working on a laptop, surrounded by social media icons

Better ROI with Social Testing

August 17, 2020

A magnified football ready for kickoff, representing the NFL's anticipated return amid the pandemic

NFL Doc Says Expect Positive Cases

August 12, 2020

A person appearing like a matchmaker, signifying the show's focus on matchmaking and cultural critiques

Indian Matchmaker Creator Responds to Critics

August 10, 2020

A diverse team celebrates success, illustrating the power of employee advocacy for ROI

Employee Advocacy Spurs ROI

August 10, 2020

A person types notes during a video conference, enhancing virtual meeting productivity

Get the Most out of Virtual Meetings

August 3, 2020

A technician in protective gear cleans a meat-packing plant after a COVID-19 outbreak

Tyson Responds to Outbreak at Meatpacking Plant

July 30, 2020

Elvis Presley performing live on stage, microphone in hand, iconic jumpsuit

TCB: Taking Care of Business

July 29, 2020

Compassionate person helping an elderly individual, showing care and support

Compassion is a Lifetime Business

July 27, 2020

Graphs showing upward trends illustrate the hopeful path towards economic recovery

The Outlook for Economic Recovery

July 22, 2020

Laptop screen displaying a compelling, conversion-focused landing page design with clear call to action

Perfect Landing Pages

July 20, 2020

An empty airport terminal, illustrating the devastating impact of low ridership on airlines

US Airlines Warn of Possible Impending Furloughs

July 20, 2020