Marketing can be an expenditure that some businesses have trouble justifying. However, a strategic approach to marketing is necessary in order to reach as many potential customers as possible. So what is there to be don
Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to welln
In 2018, nearly a quarter of the U.S. population was projected to have listened to podcasts. Translated into numbers, that comes out to about 73 million users. Translate that again into advertising terms, and marketers
We’ve all been in this scenario: while perusing social media, an interesting ad pops up on the feed. It’s a new product that looks enticing, so we click on it and poke around on the website. The product, a new meal deli
It happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite. The problem with brin
Love them or hate them, Millennials are major news in marketing. Not only are they the largest generation since the Baby Boom, but they are also about to launch into their prime purchasing years. By next year, Millennia
There are some common traps that small business owners fall into. Relegating testimonials to mere “nice to have” status is one of them. As a form of social proof, testimonials are empirically persuasive. Econsultancy da
It happens to even the best. Try as you might, it just seems that the creative ideas are no longer flowing as freely as they usually do. This can spell trouble for a business reliant on creative marketing to produce res
Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising an
A blog is a business asset — a distribution channel, a search magnet, a sales tool. Most companies treat it like an afterthought. That is why most company blogs do nothing.
Senior executives have always faced a structural communications problem: distance from the consumer they sell to. The 2019 version of that problem was about media and channel mismatch — the CEO at headquarters and the c
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way