Perspectives

So, the company board of directors or senior management directed marketing to take the lead in the company being seen as an industry leader by recommending that it advocate for something aligned with their industry. Now

This may not be what one may wish to hear from a significant other, but in the digital world, “open”, as it relates to emails, are important. Even more critical is the click-to-open rate (CTOR) because it better reflect

It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always a

Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make on

Yes, you read that right. eCampus, an online university with a roster of over 30,000 students, will now offer a three year degree program for social media influencing. It’s a marked shift away from traditional degree pr

Ted Lewis, a popular musician in the 1940s is credited with being one of the first, but certainly not the last person to say those words. While it’s not realistic to think that all employees within a company are happy,

That’s not something to look forward to while crawling along in rush hour traffic when heading home or to the office. But for companies doing business online, a traffic jam is a completely different, and much more desir

The ongoing battle among brands today is the one raging over customer loyalty. The environment of digital marketing is shifting, and this causes competition in various forms. As more brands become aware of the importanc

Gen Z has become a focal point for many marketers seeking to connect with this up and coming generation with hefty buying power. In the most recent edition of the Piper Jaffray 38th Semi-Annual Taking Stock With Teens®

Today’s workplace culture is all about productivity and the practice of increasing it. Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal yo

That was the message nearly 100,000 attendees at the recent Advertising Week conference heard in New York from moderator on a panel of speakers talking about creativity. The speaker went on to say that today’s customer

Marketers who rely on using emails to connect with customers will be pleased to know that a recent study reported that email usage in the U.S. is expected to continue growing. One of the main reasons cited are commercia