Perspectives

“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confe

Originally published August 2020. Updated June 2026. Eleven years ago, when NYC medallions still traded at roughly $700,000 to a million dollars, I argued in The Observer that the war was over. The medallion industry&#3

Few people are raving fans of virtual meetings, but those are going to be the “new normal” for many companies for the foreseeable future. This prohibition likely includes frequent media roundtable discussions. Communica

Back in May, the Iowa Department of Public Health held a news conference and announced that 221 employees of the Tyson Foods pork processing plant at Columbus Junction had tested positive for coronavirus. That announcem

After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released. He made movies for seven years before decidi

That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The val

When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe e

When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of bo

Originally published July 20, 2020 covering the multi-airline furlough warning cycle. Refreshed June 2026 with the six-year retrospective on the cross-carrier labor communications cluster. In July 2020, Southwest, Unite

Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prep

When a brand or individual is involved in a legal battle, a pragmatic approach would be most suitable for a client to safeguard their reputation. Litigation PR professionals must observe some simple yet lifesaving conce

Any business that is looking to grow and reach more audiences, and in turn, get more leads is able to achieve those results by using paid media. Paid media is a method of using paid content, which includes video ads, po