AI Visibility Research

Wealth migration hits record highs as millionaires relocate globally, driven by tax strategy, crypto, and lifestyle shifts.

142,000 millionaires are relocating internationally in 2025. That is a record. It is also the single most consequential demographic fact for every brand I serve. I have been in public relations for more than twenty year

The new Gaming Trust Index analyzes $3.9B in gambling marketing spend, highlighting major gaps in PR and brand credibility.

5W's Gaming Trust Index shows the U.S. gambling industry spent $3.9 billion on marketing in 2025 — less than 4% on earned media. The celebrity-to-responsible-gambling ratio is 9-to-1. That is a capital markets liability.

New data shows Fortune 500 companies underinvest in PR by up to $20B, exposing major reputational risk across sectors.

5W Public Relations has released the PR Spend Transparency Study, a first-of-its-kind analysis of how Fortune 500 companies allocate budgets for public relations. The study, published in full at Everything-PR.com, draws