AI Visibility Research

The three men who built the AI engines don't get the same answer about themselves. Hassabis 86. Amodei 82. Altman 64. Fame did not produce the strongest reputation. A controlled source base did.

10,000 prompts. Five engines. Fifteen categories. What The State of AI Search 2026 actually shows about citation concentration, decay, and the largest under-cited category in the economy.

Optimum Nutrition wins the broad query. Add one word — "clean," "transparent" — and the AI engine hands the answer to a brand a fraction of its size. Citation Share is the new market share.

Nine cities are pulling away in the AI economy. Founders who are not headquartered in one — or building a credible presence in one — are already at a disadvantage most have not priced in.

Two million weddings, $100 billion in spend, 36% of couples using AI to plan. And 84% of the vendors serving that market are invisible to the chatbox — the sharpest version of the AI Communications shift underway across

Wikipedia is the source AI engines cite most often. It's also the hardest single asset in reputation management to build correctly. Who qualifies, who doesn't, and what changed in 2026.

ChatGPT names BetMGM in 78% of responsible-gambling responses. DraftKings 64%. FanDuel — the market leader by revenue — meaningfully less. The paid-media leaderboard and the AI citation leaderboard don't match. Ronn Toro

Real estate triggers a Google AI Overview 0.14% of the time — dead last among American verticals. A joint Haute Real Estate Network and 5W AI Communications report puts a number on the discovery shift and the 24-month wi

Crypto spent a decade fighting for trust. That fight just moved — into the AI engines that now answer every first-time buyer question with a verdict.

Every major AI assistant recommends its parent company's models more often than rivals do. ChatGPT 2.0x. Gemini 1.7x. Google AI Overviews 1.6x. Claude 1.2x — the outlier.

Five FIFA Tier-2 sponsors spent up to $95M each in rights. They don't surface in AI commercial prompts about the World Cup. The Invisibility Gap is structural, not noise.

Everything-PR just published the AI Communications 100 — the inaugural ranked index of the 100 figures shaping what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews retrieve, cite, and refuse to discuss. Thre