When most people think about brands with a digital presence, companies in the financial service industry aren't the first ones that come to mind. Generally, most people assume that the financial services industry is rela
The world of social media is an ever-evolving landscape, and understanding its distinct categories is essential for anyone working in marketing, PR , or communications. Here are the six primary types of social media in
Ensuring that its brand message is heard has always been important for businesses. However, the traditional approach of sharing a company's mission statement with the public has passed, and now is the time for brand man
When deciding how to approach a digital marketing campaign , people naturally wonder what are the three most popular forms of digital communication. “Most popular,” because they want to be where the consumers are, using
It is common for people to feel a sense of ownership over their things. While the possessiveness over objects is usually attributed to children, it seems that this innate sense of ownership tends to remain as people get
Ownership psychology is a powerful marketing tool that emphasizes the fact that with the right usage, the perception of ownership can boost sales. This concept is based on research and findings by psychologists who were
Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience is not
Most companies ignore or overlook the frequently asked questions sections of their business website. However, the popular oat milk brand, Oatly, decided to put its own creative spin on this frequently ignored page. Inst
Brand reputation simply refers to the way others see a brand or what they think about it. A company with a favorable brand reputation enjoys the trust of its customers. A good market reputation also helps brands grow. W
To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. Many marketing teams focus on strategies that are based on assumptions. That means their personalized media c
Getting a company’s digital infrastructure organized is important, but it’s not the only strategy that helps companies, as establishing strong relationships with consumers is the first step. To do that, businesses have
For many years, the French manufacturing corporation for consumer products, Bic, was criticized for its lines of products that are directly marketed to women, using names such as “Bic for Her” or “Miss Bic”. A few years