
Tiger Woods — A Celebrity PR Case Study
Ronn Torossian on Tiger Woods — why star power isn't tied to wins, the 2015 'Most Overpaid Athlete' question, and the case for endorsement contracts as long-arc bets.

Ronn Torossian on Tiger Woods — why star power isn't tied to wins, the 2015 'Most Overpaid Athlete' question, and the case for endorsement contracts as long-arc bets.

If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones. K

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Sometimes you get a win falling right into your lap. That’s what happened with recent events for Old Navy. But they took that win and amplified it – you might even say they supersized it. Louisiana photographer Rachel Ta

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Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are giv

Originally published: June 18, 2015 · Updated: June 17, 2026 The June 2015 post called Apple's News app launch with iOS 9 as a quiet but significant move into news aggregation. The piece read it correctly at the time: A

Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the valu

Originally published: June 16, 2015 · Updated: June 17, 2026 The June 2015 piece called the 2015 NBA and NHL Finals as the inflection moment when both leagues had a real chance to gain ground on football and baseball in

<a href="content/2015/06/Annie-Leibovitz.jpg"><img class="aligncenter size-full wp-image-2480" src="content/2015/06/Annie-Leibovitz.jpg" alt="Annie Leibovitz" width="