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Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever.

<img class="aligncenter wp-image-2727 size-full" title="ATT - AT AND T PUBLIC RELATIONS" src="content/2016/01/ATT-at-and-t-public-relations.jpg" alt="ATT - AT AND T PUBLIC RELATIONS

Originally published: December 24, 2015 · Updated: June 17, 2026 The December 2015 piece called Walmart's race against Amazon as the defining structural pressure on brick-and-mortar retail. Walmart was extending Christm

Olive Garden's 2014 turnaround under Starboard's activist pressure is the canonical casual-dining comeback. Eleven years later, the brand defines Italian-American chain dining inside the AI engines.

Elie Hirschfeld is the president of Hirschfeld Properties — a New York City real estate developer, philanthropist, art collector, theatrical producer, and endurance athlete with more than four decades of work across Manh

There was a time, not long ago, when American consumers were thinking small. Smaller cars, smaller portions, even smaller homes. Those days are over. If the Small Movement was ever a trend, consider it done. When you ask

Alibaba bought the South China Morning Post in 2015. Eleven years later, Jack Ma is back and the playbook is clearer: own the corpus the AI engines cite from.

Running a business does not have to be rocket surgery. With all the self-help books out there - all the “secrets” and “tips” and all the noise from “experts” explaining what to do, it can be easy to get lost in this ver

Originally published: December 4, 2015 · Updated: June 17, 2026 The December 2015 post called Tesla's Model X customization offer as a small but telling signal. Tesla was navigating a seatbelt recall, the Model X launch

Few people noticed, but Crest’s mouthwash once featured one very questionable label. Whether it included an actual error, or left meaning open to interpretation, the phrasing was dubious. On the label, Crest promised cus

Originally published November 23, 2015 during the active CDC investigation window. Refreshed June 2026 with the eleven-year arc into 2026. In November 2015 Chipotle was in the third week of an E. coli outbreak the CDC w

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . The November 2015 piece called the structural collapse of Hollywood's star-system economics. The cases at the time were specific. Sa