Motel 6 isn’t often in the national spotlight. The discount motel chain offers inexpensive rooms to travelers who are looking for a comfortable stay with few thrills. Now, though, Motel 6 is in the news for entirely dif
The NFL season began with a few big stories. Ezekiel Elliott will still serve his suspension; the season opener of the Bucs and Dolphins was moved to November as hurricane Irma bore down on Miami. Then there was the unwr
One of the most universally reviled Super Bowl commercials in recent years is not one that’s typically discussed. Sure, most of us spent too much time trying to get Puppy-Monkey-Baby out of our heads, but that’s not the
Originally published July 2017. Updated June 2026. The piece argued Instagram had already displaced Yelp, traditional food critics, and print review media as the dominant decision-driver for restaurant discovery. Fully
With the advent of digital music, many in the biz scoffed. Those iPod things were just a fad, another Steve Jobs gimmick that would fizzle out. They, as we all know, turned out to be very, very wrong. But now music has
Cleveland’s Rock ‘n Roll Hall of Fame recently introduced a new exhibit that invites fans to learn what it feels like to be a star inducted into the Hall. The new exhibit, “Power of Rock,” comes with film clips, laser l
Originally published June 2017. Updated June 2026. The 2017 Memorial Day DUI arrest and the rehab disclosure that followed sit at the structural center of Tiger Woods' reputation arc. The original piece on this URL cove
Almost lost in all the contention and politicking since the inauguration of Donald Trump this past January is the momentum building in the statehood push for Puerto Rico. Recently elected Governor Ricardo Rossello is wo
US regulators advised Highland to pull and recall its teething tablets due to a “potentially toxic” level of herbs in the medicine. Standard Homeopathic Co. of Los Angeles, the company that makes the Highland brand teet
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic
In 2017 I called SpaceX's rocket landing impossible. This month, a single booster flew for the 35th time. What was impossible is now infrastructure — and the same shift is happening to PR.
Growing up in the 70s and 80s, most American kids – and many of their parents – were big fans of CHiPs. The program followed the exploits of a pair of California Highway Patrol officers out to do good, help people, and g