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A box of vintage Eggo waffles evokes nostalgia, celebrating successful brand placement in Stranger Things

Kellogg’s Stranger Things Campaign Hits Big

<img class="aligncenter size-large wp-image-3913" src="content/2018/06/kellogg-pr-1024x768.jpg" alt="" width="780" height="585" /> Two elements of <a href=&quot

Grocery bags with receipts, representing a grocery store's political donations controversy

Publix Responds to Public Outcry

<img class="aligncenter size-large wp-image-3901" src="content/2018/06/publix-public-relations-1024x683.jpg" alt="publix public relations" width="780" height="520" /&

A journalist's hands typing at a laptop, illustrating media censorship and its consequences

Press Blackout Leads to Backlash

It’s no secret that some press agencies have a contentious relationship with the current U.S. presidential administration. Generally, disputes or dustups between the two sides are supported along roughly partisan politi

Marvin Ellison's portrait, marking a pivotal moment in his retail leadership career

Ellison Has the Opportunity to Cement His Reputation

A few years back, Marvin Ellison was a candidate for the top spot at Home Depot. While he did very well running U.S. operations for Home Depot, Ellison didn’t get that gig, but he was tapped to lead struggling departmen

A vibrant fox and a classic newspaper side-by-side, symbolizing an unexpected news collaboration

Fox and NYT Team up to Report the News?

If the media consumer marketplace, blogosphere, and social media can be believed, the viewers of Fox and readers of the New York Times practically live in different universes. While millions consume content from both me

U2's Bono performing passionately on stage, captivating a massive audience with their stadium rock

U2 Continues to Set New Standards in Live Rock

From the very beginning, U2 has always proven unpredictable and entertaining in their live shows. This reputation goes back to the band’s first foray into the major spotlight, back in 1985 at the Live Aid show. At the ti

Girl Scouts: empowering young girls through leadership and community engagement programs

Girls Scouts Promote Their Brand as “First Choice”

The Girl Scouts of the USA has a big problem on their hands. Sure, everyone still loves their cookies, and many, many girls still appreciate the program… But these are still troubling times for the GSA. The troubles beg

Diverse individuals collaboratively reviewing responsible business practices in a boardroom setting

CSR Done Well: Brands Who Have Taken a Stand Effectively

The idea of Corporate Social Responsibility (CSR) is not new, though it has seen a bit of a resurgence in recent years, thanks, in large part, to the direct connection between brands and consumers on social media. CSR i

Two soda cans, one red and one blue, squared off like adversaries

Cola Wars Reignite

Americans are drinking less soda, and that’s cutting into the bottom line for the two biggest soft drink brands, Coke and Pepsi, making sales of other products in their line that much more important. You could say the mo