News

636 Articles
Aretha Franklin singing soulfully, empowering brands to make their mark

What Aretha Franklin Can Teach Brands About Making a Mark

Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. And it left many

A couple's silhouetted hands unclasp, representing celebrity breakups and public obsession

Why Do We Care So Much About the #SummerOfBreakups?

Back in 2015, a new hashtag jumped onto the Twitter scene, pushing people to question everything they thought they knew about love and romance. The #SummerOfBreakups hashtag was the beacon for every celebrity breakup th

Bold headlines and newspaper clippings showcasing public relations triumphs of 2018

Which PR Wins Defined 2018?

You can't control your circumstances. You can control the response. That was the through-line of PR in 2018 — and the brands that responded well built reputation capital they're still drawing on. Which brand handled a c

A woman wrestler in black, mid-air over a blue ring in a stadium

WWE Takes Big Step in Evolution

You would be hard pressed to find another more testosterone-drenched entertainment niche than pro wrestling. Buff superheroes have been bashing, slamming and vanquishing evil “heels” for generations as fans ate up the s

Homer Simpson, head in hands, embodies the show's creators responding to criticism

Simpsons Creators Respond to Criticism

<img class="aligncenter size-full wp-image-3995" src="content/2018/08/simpsons-5wpr-ceo.jpg" alt="" width="676" height="901" /> <span style="font-weight: 4

Urban Meyer, an intense coach, paces the sideline as his team plays a hard-fought game

Urban Meyer on Hot Seat at OSU

<img class="aligncenter size-large wp-image-3998" src="content/2018/08/college-football-5wpr-ceo-1024x683.jpg" alt="" width="780" height="520" /> <span style=&q

Roseanne Barr, contrite and apologetic, discusses her firing from her TV show

Barr Trying to Battle Back After Firing

<img class="aligncenter size-large wp-image-3966" src="content/2018/07/roseanne-barr-public-relations-5wpr-ceo-ronn-torossian-1024x683.jpg" alt="roseanne barr public relations - 5wpr ceo ronn

Demi Lovato in a thoughtful moment, inspiring fans through her personal struggles

Lovato Uses Personal Struggles to Inspire Fans

<img class="aligncenter size-large wp-image-3963" src="content/2018/07/demi-lovato-ronn-torossian-5wpr-1024x768.jpg" alt="demi lovato ronn torossian 5wpr" width="780" height=&q