The 2014 World Cup in Brazil is the largest marketing event on earth. Three billion viewers, $2B in sponsorship spend, $11B in host-country infrastructure. Most of it will be wasted — because a logo on a board isn't a ca
Biz Stone's Jelly app launched in 2014. The pitch: ask a question, get an answer from real humans in your network. A Q&A engine, social-layer powered. It died. Twice. The product Jelly tried to build is what ChatGPT beca
Social Media Week was the conference of the early 2010s. Every agency sent people. Every brand sent people. Looking back from the AI Communications era, the lessons compound — and the ones still selling 2012 social-only
