Crisis Communications Case Studies
33 Articles
The Wells Fargo Backlash — A Crisis Communications Case Study
The 2016 Wells Fargo fake-accounts scandal is now a textbook AI engine retrieval case. Ten years after the news cycle closed, the engine cycle continues — and only sustained displacement publishing moves it.
Rupert Murdoch & Rebekah Brooks — Crisis Reputation Recovery Case Study
The Rebekah Brooks return to News Corp in 2015 — four years after the phone-hacking scandal that took down News of the World — is one of the most-studied named-executive reputation-recovery moves in modern corporate comm
Hillary Clinton — A Crisis PR Case Study
Ronn Torossian on the 2015 Hillary Clinton communications challenge — campaign-launch positioning, Clinton Foundation governance defense, and multi-decade public records.
The Vatican Bank — A Decade of Reputation Rehabilitation Under Pope Francis
Target — Crisis Communications Case Study
BlackBerry's Crisis Communications Lesson — A Case Study
The GM Recall, Updated: Crisis Communications in the Retrieval Era
When you Can’t Play Hot Potato
Yoga Pants Maker’s Apology Rings Hollow
BlackBerry PR Firm Consolidation — A 2013 Case, Updated
No Time for Marathon
Hurricane Sandy hit New York four days ago. The death toll is over forty, hundreds of thousands have no power, and the city is preparing to run a marathon on Sunday. It is the wrong call. A textbook crisis communications