Brand

It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram. Cast your mind further afield, however, and you’ll note that WhatsA

Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away t

Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an imp

Ronn Torossian on the Kardashians — how social media became the primary product, the brand portfolio model, and why founder presence is the brand multiplier.

Senior executives have always faced a structural communications problem: distance from the consumer they sell to. The 2019 version of that problem was about media and channel mismatch — the CEO at headquarters and the c

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the

Launching a brand's social media in 2026 is a different exercise than launching one in 2019. The platforms changed. The algorithms changed. The most important change: the audience reading the brand's social outp

Every client wants The New York Times. Most do not need it. Trades, regional business journals, and vertical newsletters convert better — and reach buyers with intent.

Most rebrands waste money. Executives get bored, agencies get paid, customers get confused. Before you touch the logo — ask if the brand is actually broken.

Self-Driving Car Industry has a PR Problem For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran

There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive trans

If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in market