Perspectives

2721 Articles

A magnifying glass over a circuit board, symbolizing technology's influence on PR trends

Technology Trends to Strengthen PR

June 8, 2010

A person looks frustrated by the complexities and misunderstandings of public relations work

THE CHALLENGES OF PUBLIC RELATIONS

June 7, 2010

A tightrope walker carefully balances; the image reflects the delicate balance of social media relations

SOCIAL MEDIA RELATION SINNERS OR WINNERS?

June 3, 2010

A skunk amidst networking attendees, symbolizing the negativity that can arise

“NO SKUNKING: SPRAYING OF NEGATIVITY”

May 13, 2010

Editorial illustration for the article "RANDOM PR MUSINGS"

RANDOM PR MUSINGS

May 10, 2010

A person reading a newspaper, highlighting the intersection of PR and legal strategy

READING THE PAPERS THROUGH THE EYES OF A PR PRO: INFLUENCING THE COURT OF LAW & THE COURT OF PUBLIC OPINION

April 30, 2010

A diverse group of professionals collaborating to brainstorm and strategize

Speciality Agencies: Why ALL PR Companies Need to Rethink their Approach

May 14, 2007

BRAND POSITIONING & PUBLIC RELATIONS

April 11, 2007

Social media icons obscure their identities while shaping youth culture from behind a screen

The Faceless Influencer

March 2, 2007

Ronn Torossian, CEO of 5WPR, stands confidently, discussed in his PR Week feature

Ronn Torossian Feature in PR Week

February 19, 2007

Emmy award statuette symbolizing recognition for outstanding business news interpretation

5WPR News Segment Wins an Emmy for Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast

December 15, 2006

Two people shaking hands over a business agreement, signifying appreciation and gratitude

Your Reply Is Appreciated

November 10, 2006