Perspectives

2721 Articles

Dr. Oz speaks passionately about health and wellness at a private NYC event

Dr. Oz & Billy Joel's Daughter: Life & Times of NYC Public Relations

January 11, 2011

A woman gazes confidently from a skyscraper window, reflecting on business growth and entrepreneurial fear

Growing a Business: PR Agency Growth and Success

January 10, 2011

A hand writing notes, reviewing a PR agency's annual performance report

Public Relations Report: PR Agency Review

January 3, 2011

Measuring PR value: A graph shows budget allocation for various marketing channels

Public Relations and Marketing Budgets

January 3, 2011

A fluffy white cat gazes at a digital tablet, reflecting on PR tech trends

RANDOM PUBLIC RELATIONS MUSINGS

December 27, 2010

Another Year of Success for 5W Public Relations

December 27, 2010

Woman smiling while using a tablet at a small business, illustrating social media for growth

START SMALL AGAIN; HOW SMALL BUSINESSES CAN BECOME SOCIAL MEDIA ADEPT

December 15, 2010

Award ceremony showing a woman accepting an award for a fragrance launch

Best in Beauty PR: WWD Beauty Award to 5WPR Client

December 14, 2010

A person works late in a busy office, highlighting the demanding world of PR

PUBLIC RELATIONS: A WEEK OF PR AGENCY ACTIVITIES

December 9, 2010

Two hands shaking, one red and one blue, representing a difficult client relationship

NOT ALL PR CLIENTS ARE GOOD CLIENTS

December 9, 2010

Colorful puzzle pieces forming a vibrant mosaic, representing PR's exciting reinvention

NEW GAME RULES TRIGGER A REBIRTH

December 1, 2010

Old newspaper clipping of Joe DiMaggio shaking hands with a fan, symbolizing sports' lost innocence

SPORTS, PUBLIC RELATIONS AND A BRONX TALE

November 29, 2010