Perspectives

2721 Articles

Matthias Mueller, Volkswagen's new CEO, is optimistic about the company's future despite recent scandals

VW’s New Boss thinks his Brand is Only Headed Up

October 21, 2015

A megaphone amplifies a voice, symbolizing effective public relations and earned media acquisition

3 Great Ways To Acquire Earned Media with PR

October 20, 2015

People react to tragic news with "like" and "dislike" buttons on Facebook

The Facebook dislike button could spell doom?

October 7, 2015

Planes on a runway, conveying the competitive struggle between airlines over branding and slogans

Airlines Battle over Buzzwords

September 21, 2015

A person gazes at multiple TV screens displaying diverse news and entertainment shows

The Business of News Entertainment

September 21, 2015

Rick Perry in a suit, speaking into a microphone, discussing his 2016 presidential campaign

Why Rick Perry Quit the 2016 POTUS race

September 17, 2015

A package of Oscar Mayer Turkey Bacon on a white cutting board, illustrating the recall

Kraft Recalls Bacon: Breakfast PR Takes a Disastrous Turn

September 9, 2015

A person climbs steps made of business charts, symbolizing the growth from founder to manager

From Founder to Manager in 3 easy steps

September 8, 2015

Rebekah Brooks on the red carpet after the scandal surrounding Rupert Murdoch's media empire

Rupert Murdoch: Brooks Back to Rebuild after Scandal

September 8, 2015

Smiling sorority sisters pose in front of a white columned building, symbolizing a happy, carefree experience

Crisis PR: Sorority In Trouble for Being Happy and Fun

August 27, 2015

Crisis PR & The Foibles of Fogle: Cutting Ties When your Brand Implodes

August 27, 2015

LeBron James, a hometown hero, is funding college for Akron students

King James is Changing Lives in his Hometown

August 19, 2015