Writing
Essays
Notes on AI Communications, Citation Share, GEO, reputation in LLMs, and the answer-engine era.
May 2026
Why Citation Share Is the New Market Share
When the answer is one paragraph, being in that paragraph is the only market share that matters.
May 2026
Reputation Is Now the Paragraph the Machine Writes
The Yelp review is over. The Glassdoor page is over. The reputation is the LLM's answer.
May 2026
How Brands Become Answers in ChatGPT
Authority, citations, original reporting, schema. SEO with a new physics.