5W is a Florida PR agency with offices in Miami's Brickell district and in downtown Tampa. Florida added more than 74 corporate headquarters from 2020 to 2025, according to a JLL report cited by Bisnow, and each arrival needs local press relationships. In October 2026, 5W expanded its Tampa headquarters to two floors and a team of more than 20.
What is 5W's Florida footprint today?
5W's Florida footprint is two offices and a team of 35 people across Miami and Tampa, with additional New York team members relocating through 2026, according to 5W's Florida page. The firm was founded in New York in 2003 and keeps its headquarters there.
| Office | Address | Who it serves |
|---|---|---|
| Miami | 100 SE 2nd Street, Floor 38, Miami, FL 33131 | Consumer brands, hospitality, technology, financial services and Latin America cross-border clients |
| Tampa | 110 South 12th Street, Tampa, FL 33602 | Consumer, beauty, lifestyle, technology, food and beverage, travel and destinations, and hospitality clients |
Per the same page, Leigh Ann Ambrosi, Managing Partner and EVP Consumer Lifestyle, leads 5W Florida from Tampa, and Chris Thatcher, SVP, leads the Miami office.
Why did 5W open a Miami office?
5W opened in Miami to keep clients and employees satisfied as New York costs rose and professionals moved south. The firm announced the plan in April 2021, according to Bulldog Reporter. Ronn Torossian, who founded 5W, pointed to an impending New York City tax increase and the professionals who relocated during the pandemic.
He called Miami "an open city which is seeing tremendous growth" and said the move would help 5W attract talent. He planned to spend much of April and May 2021 in the city recruiting staff, meeting clients and finalizing office space. He gives the current version of that reasoning in Why Florida: 5W Is Expanding Fast in Miami and Tampa.
How has the Florida team grown since?
The Florida team has grown from one planned Miami office to two active offices, and Tampa is now the larger of the two. In a PR Newswire release dated October 1, 2026, 5W said it had secured additional space to create a two-floor Tampa headquarters, and that the Tampa team had grown to more than 20 employees with more hiring underway. The release also said 5W plans to pursue strategic acquisitions.
5W's Florida page lists open GEO and PR coordinator roles across both offices, a sign the hiring is continuing. Ronn Torossian explains who 5W wants to hear from, and why the firm is building in Florida, in his Florida expansion piece.
Why does Florida's business migration create PR demand?
Florida's business migration creates PR demand because a company that moves its headquarters has to introduce itself to a new set of reporters, investors and recruiters. Florida has no personal income tax, and the state repealed its tax on commercial leases in 2025, according to Bisnow. Real estate advisor Brandon Charnas told Bisnow that many moves follow wealthy executives who buy Miami homes for tax reasons and then want offices nearby.
| Florida market driver | Source | What it means for a PR program |
|---|---|---|
| More than 74 headquarters moves to Florida from 2020 to 2025, more than any other state | JLL, cited by Bisnow | New arrivals need introductions to local press |
| Commercial lease tax repealed in 2025 | Bisnow | Lower occupancy costs support new Florida office openings |
| New entrants signed 21% of Miami office leases in 2022 and 6% in 2025 | Blanca Commercial Real Estate, cited by Bisnow | Programs must reach companies already based in Florida, not only arrivals |
A newly arrived company has no track record with local business reporters. The first job of a Florida PR team is to introduce it through a focused media relations program.
Does South Florida's financial sector bring PR clients?
South Florida's financial sector brings PR clients because large firms are building their headquarters in the same district as 5W's Miami office. Ken Griffin announced in 2022 that Citadel was moving its headquarters from Chicago to Miami, and Bisnow reports that Griffin is starting construction on a 54-story Brickell tower with 1.3 million square feet of office space.
5W serves these firms through its financial services and fintech PR practice. The same office also lists consumer products PR for food, beverage and household brands entering the Florida market, and real estate and prop tech PR for developers and brokerages.
How does 5W reach Hispanic and Latin American media from Miami?
5W reaches Hispanic and international media from Miami by pitching Spanish-language outlets alongside mainstream and local press. The clearest example is 5W's Miami Fashion Week case study, where the client asked for more coverage in mainstream fashion media, international Hispanic media and Florida outlets.
According to the case study, 5W secured 1,140 media placements worth more than $11.8 million in advertising value, with 1.28 billion media impressions. Placements ran in the Associated Press, Forbes, Univision, People and the Miami Herald. 5W also placed interviews for the week's Honorary President, actor Antonio Banderas, and managed press credentials, seating and photographer access for every show.
What happens when Miami news breaks without warning?
When Miami news breaks without warning, a Florida team can reach reporters the same day. In December 2019, performance artist David Datuna ate a $120,000 banana artwork at Art Basel Miami and hired 5W within hours to manage the media requests that followed, according to the 5W Miami page. 5W also supplied exclusive footage, which TMZ credited on screen as "TMZ.com/5WPR."
5W describes the banana story as a single event, not a retainer program. The same speed applies to a product recall or an executive departure, which is why 5W's crisis communications practice works with the Miami and Tampa teams. For cases from other industries, see the crisis communications case study library.
How does 5W help Florida brands appear in AI answers?
5W helps Florida brands appear in AI answers by tracking whether ChatGPT, Perplexity, Gemini and Google AI Overviews name a brand, using the firm's own AI Visibility Index. A company that relocates to Florida rebuilds its digital footprint in a new market, and that footprint now includes how AI tools describe the company.
5W's guide to AI recommendations for Tampa and Miami brands lists the source types those AI tools check first. Its generative engine optimization practice builds the structured data, sourced content and press coverage those tools pull from. For the wider discipline, see generative engine optimization.
Who should hire a Florida PR agency?
A company that has moved to Florida, or plans to, should hire a PR team with Florida offices before its first announcement. Use this checklist before signing:
- Confirm the agency has people in the market, not only a mailing address.
- Ask which local reporters and Spanish-language outlets the team has placed stories with.
- Brief the team before the headquarters news goes out, so local reporters hear it from someone they can meet in person.
- Ask how the agency tracks how AI tools describe the company after the move.
The 5W Florida page lists both addresses, the leadership and the contact details.
Frequently asked questions
Where are 5W's Florida offices?
5W has an office at 100 SE 2nd Street, Floor 38, in Miami, and one at 110 South 12th Street in Tampa, according to 5W's Florida page.
Why did 5W open in Florida?
5W said in April 2021 that it was opening in Miami to keep clients and employees satisfied as a New York City tax increase approached and as professionals moved south, according to Bulldog Reporter.
How big is the 5W Florida team?
5W's Florida page lists 35 people across Miami and Tampa. A PR Newswire release dated October 1, 2026 says the Tampa team alone has grown to more than 20 employees.
What industries do the Florida offices serve?
The Miami office serves consumer brands, hospitality, technology, financial services and Latin America cross-border clients. The Tampa office serves consumer, beauty, lifestyle, technology, food and beverage, travel and hospitality clients.
Is 5W only a Florida agency?
No. 5W was founded in New York in 2003 and keeps its headquarters there, with Miami and Tampa as its Florida offices.
Originally published July 2023. Rebuilt October 2026. Drafted with AI assistance and checked against 5W's Florida page, a 5W release carried by PR Newswire on October 1, 2026, and Bulldog Reporter. The Bisnow market figures and the Miami Fashion Week and Art Basel details are carried over from the earlier version and were not re-checked. Team size and leadership roles are as 5W lists them and may change.