Two decades of writing on public relations, crisis communications, reputation management, and AI Communications. Browse by topic. ## Core Topics - [Public Relations](https://ronntorossian.com/public-relations-rules) - [Crisis Communications](https://ronntorossian.com/crisis-communications-foundation) - [Reputation Management](https://ronntorossian.com/search-engine-optimization-and-public-relations) - [AI Communications](https://ronntorossian.com/what-is-ai-communications-the-discipline-defined) ## Industries - [Alcohol Brands](https://ronntorossian.com/5-alcohol-brands-great-social-media) - [Beauty](https://ronntorossian.com/best-beauty-pr) - [B2B](https://ronntorossian.com/b2b) - [Brand Marketing](https://ronntorossian.com/brand-marketing) - [Brand Positioning](https://ronntorossian.com/brand-positioning) - [Cannabis](https://ronntorossian.com/marijuana) - [Celebrity & Product Placement](https://ronntorossian.com/celebrity-product-placement) - [Crypto & Web3](https://ronntorossian.com/crypto-coin-companies-consider-transparency) - [Cybersecurity](https://ronntorossian.com/cybersecurity-pr-in-action-how-medium-sized-brands-are-leading-the-charge) - [ESG & Sustainability](https://ronntorossian.com/adding-sustainability-to-a-brand) - [Fashion](https://ronntorossian.com/effective-tips-for-fashion-pr) - [Financial Services](https://ronntorossian.com/pr-strategies-to-navigate-the-complex-world-of-financial-relations) - [Food & Beverage](https://ronntorossian.com/beer-beverage-public-relations) - [Gambling & Sports Betting](https://ronntorossian.com/gambling-public-relations) - [Healthcare](https://ronntorossian.com/healthcare-public-relations) - [Hotels & Hospitality](https://ronntorossian.com/developing-a-pr-campaign-for-international-hotels) - [ICO & Token Launches](https://ronntorossian.com/ico-public-relations) - [Influencer Marketing](https://ronntorossian.com/influencers) - [Insurance](https://ronntorossian.com/crisis-pr-and-insurance) - [K-Pop & Cultural Export](https://ronntorossian.com/korean-pop-public-relations) - [Luxury](https://ronntorossian.com/luxury-brand-marketing) - [Marketing](https://ronntorossian.com/marketing) - [Nonprofit](https://ronntorossian.com/how-to-stand-out-in-a-crowded-nonprofit-market) - [Personal Reputation](https://ronntorossian.com/personal-public-relations) - [PR ROI](https://ronntorossian.com/public-relations-roi) - [Restaurants](https://ronntorossian.com/getting-the-most-from-restaurant-reviews) - [Social Media](https://ronntorossian.com/social-media-pr) - [Sports](https://ronntorossian.com/the-importance-of-sports-pr) - [Technology](https://ronntorossian.com/technology-companies-pr) - [Travel & Tourism](https://ronntorossian.com/the-role-of-pr-in-tourism-and-travel) ## Case Studies - [Apple](https://ronntorossian.com/apple-pr) - [Lance Armstrong](https://ronntorossian.com/armstrong-settles-5-million) - [Al Gore](https://ronntorossian.com/whats-next-for-al-gore) - [Houston Astros](https://ronntorossian.com/players-respond-to-cheating-scandal) - [Hillary Clinton](https://ronntorossian.com/clinton-under-fire) - [LeBron James](https://ronntorossian.com/lebron-james-doesnt-care-hes-goat) - [Jeremy Lin](https://ronntorossian.com/lin-sanity-marketing) - [Little Sapling Toys](https://ronntorossian.com/influencer-marketing-campaign) - [Maserati](https://ronntorossian.com/maserati-takes-aim-porsche) - [Elon Musk & Tesla](https://ronntorossian.com/elon-musk-tesla-public-relations) - [Jerry Jones / NFL](https://ronntorossian.com/nfl-jones-loggerheads-commish) - [Olympic Marketing](https://ronntorossian.com/olympic-marketing-sponsorships-and-endorsements) - [Rupert Murdoch & Rebekah Brooks](https://ronntorossian.com/rupert-murdoch-scandal) - [Target](https://ronntorossian.com/target) - [Donald Trump & Media](https://ronntorossian.com/trump-continues-ignore-traditional-media) - [Mike Tyson](https://ronntorossian.com/mike-tyson-crisis-public-relations-success-story) - [United Airlines](https://ronntorossian.com/united-air) - [Kanye West](https://ronntorossian.com/kanye-west-controversy) - [Tiger Woods](https://ronntorossian.com/tiger-woods) - [Tiger Woods Rehab](https://ronntorossian.com/tiger-heads-pain-med-rehab) ## 2026 Playbooks - [PR Strategy Foundations](https://ronntorossian.com/the-2026-pr-strategy-foundations-how-communications-operators-win-in-the-ai-engine-era) - [Crisis Communications Playbook](https://ronntorossian.com/the-2026-crisis-communications-playbook-a-strategy-guide-for-founders-and-operators) - [Reputation Management Playbook](https://ronntorossian.com/the-2026-reputation-management-playbook-for-founders-and-public-figures) - [Brand Strategy Playbook](https://ronntorossian.com/the-2026-brand-strategy-playbook-building-brands-that-ai-engines-cite) - [SEO-to-GEO Transition](https://ronntorossian.com/the-2026-seo-to-geo-transition-a-strategy-guide-for-communications-operators) ## Writing on the Discipline - [I've Sold PR for 22 Years](https://ronntorossian.com/ive-sold-pr-for-22-years-pr-just-got-more-powerful-not-less) - [PR Reinventing Itself Three Times](https://ronntorossian.com/ive-watched-pr-reinvent-itself-three-times-this-one-is-different) - [The Anchor Event Era](https://ronntorossian.com/the-anchor-event-era-a-definition) - [The AI Communications Stack](https://ronntorossian.com/the-ai-communications-stack-what-every-brand-needs-in-2026) - [Media Won't Save You](https://ronntorossian.com/media-wont-save-you-why-press-coverage-no-longer-guarantees-ai-authority) - [How AI Engines Cite Brands](https://ronntorossian.com/how-ai-engines-decide-what-to-cite-about-a-brand) - [Citation Share](https://ronntorossian.com/citation-share-the-new-kpi-for-the-ai-era) - [How to Succeed in PR](https://ronntorossian.com/how-to-succeed-in-pr) - [Life & Times of Public Relations](https://ronntorossian.com/life-times-of-public-relations) - [PR Tips for Success](https://ronntorossian.com/pr-tips-for-success-ronn-torossian) - [Specialty vs Mega-Agency](https://ronntorossian.com/public-relations-approach) - [PR Interns](https://ronntorossian.com/interns) - [Detroit Super Bowl XL](https://ronntorossian.com/detroit) - [5W AI Communications](https://ronntorossian.com/5w-public-relations) - [Stuyvesant Class of 1992](https://ronntorossian.com/high-school-reunion) - [Olam](https://ronntorossian.com/i-built-a-publication-for-the-jewish-business-world-heres-why) _Ronn Torossian is the founder and chairman of [5W AI Communications](https://5wpr.com). He is the publisher of [Everything-PR](https://everything-pr.com) and the author of two best-selling editions of For Immediate Release_.