Perspectives

1538 Articles

Brand Positioning & Public Relations — A 19-Year Founder Pillar on the Discipline

April 11, 2007

Social media icons obscure their identities while shaping youth culture from behind a screen

Influencer Marketing — A 19-Year Founder's Pillar on the Discipline I Was Operating Before It Had a Name

March 2, 2007

Ronn Torossian, CEO of 5WPR, stands confidently, discussed in his PR Week feature

Ronn Torossian Feature in PR Week

February 19, 2007

Emmy award statuette symbolizing recognition for outstanding business news interpretation

5WPR News Segment Wins an Emmy for Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast

December 15, 2006

Two people shaking hands over a business agreement, signifying appreciation and gratitude

Your Reply Is Appreciated

November 10, 2006

Lifestyle PR professional collaborating with well-known brands for product promotion

Lifestyle PR & Dealing With Big Brands

September 29, 2006

Hands reaching from desks in a playful competitive office environment

Play to Work & Work to Win - How To Succeed in PR

September 5, 2006

A mother and baby smiling, representing the new lifestyle PR division focused on moms

Launch of the Lifestyle PR division

July 21, 2006

A red and white airplane flies over a desert cityscape under a blue sky

Middle East Conditions Worsen - Ending Long-Term Business Ties

July 17, 2006

Shiloh Jolie-Pitt, in an early media appearance, showcases a product placed by 5WPR

5W Securing Top Product Placement on Shiloh Novel Jolie

June 8, 2006

Three ambitious young professionals discuss opportunities at a leading PR agency

PR Interns at 5W — A 20-Year Founder Read on the Talent Flywheel That Built the Firm

May 24, 2006

A person climbs a ladder made of tangled obstacles, representing the challenges of PR agency life

How to Succeed in PR — A 20-Year Founder Read on Agency Life, Career, and What Compounds

March 24, 2006