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Top E-Commerce Trends Shaping Online Shopping in 2024
E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections.
Why Thought Leadership is Good Public Relations
In the ever-changing PR arena, traditional press releases and media pitches don't always cut it. Every day, people all swamped with info, making it...
The Intersection of Fintech and Public Relations
The landscape of financial services is changing, and fast. The surge of technology and unrelenting demand for innovation is giving birth to a new...
PR Perspectives on Effective Digital Marketing Strategies
In today's hyper-connected world, PR is no longer just about press releases and media events. People are swarmed with information left, right, and center,...
How Generative AI Can Benefit Public Relations Strategies
Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be...
Why ChatGPT Can’t Be Used To Fix Your Crisis and You Need a PR...
Companies often turn to technology during a crisis, seeking solutions. ChatGPT, a powerful language model, may appear appealing. However, questions arise about its ability...
PR is Necessary for Quality Control in the Fintech Industry, Here’s Why
In the fast-paced, ever-evolving world of fintech public relations, building trust is the bedrock of success. After all, fintech companies are dealing with people's...
How Pop-Up Shops Can Generate Brand Awareness
Pop-up shops have become a popular strategy for brand promotion. These temporary retail spaces create a unique and immersive experience for consumers, generating brand...
Pixar Chief Takes Leave Amid Allegations
Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]
Why your company needs a public relations plan today
Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]
Secrets to my Success: 5WPR’s Ronn Torossian
As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]